Volatility is a tax.Exercise your Options to defeat it.
We provide the Commercial Intelligence required to navigate the complexities of global trade and production. We map the economic connections between every physical product on Earth to give operators a singular advantage: the ability to buy low, sell high, and eliminate downside.
Total Value at Risk
Business Normal (Monitoring)
Active Options
4 READYSystem Activity
The Rearview Mirror Fallacy
A ledger is not a windshield. Decades of ERP upgrades created an intelligence illusion. Accurate history. Fragile future.
Historical Autopsy
Your ERP knows exactly how much you lost. It records the financial damage after the margin is already gone. In volatile markets, hindsight is not control.
The AI Mirage
Models that predict what might happen next still ignore the physics of your operations. Capacity, contracts, and inventory are not solved by brute-force compute.
The Insurance Trap
Disconnected silos force you to absorb 100% of market volatility for your customers while receiving zero risk premium. We orchestrate profit across the gaps.
Deterministic Profits
Evidence from operators in opaque physical markets where volatility compounds with every ton, mile, and batch.
The Alpha Factory™
Run your business like a hedge fund. We bring the rational precision of liquid markets to the opaque world of physical goods.
1. Commercial Sensors
Proprietary sensors across your systems of record and the broader market. We detect live signals (price shifts, inventory gaps, and margin leaks) before they hit your balance sheet.
2. Translation + Orchestration
Where chaos becomes order. We map your operations to a commercial ontology: the financial truth where we can orchestrate options in your business to find the most profitable path.
3. Trade Signals
Clear trade signals across procurement, production, pricing, and risk. Moves from reactive guessing to executing instructions that lock in deterministic profit.
The Value Path
Each pillar compounds. Savings in sourcing flow to production. Pricing and logistics align to the same curve. All on one platform.
PROCURE
Evaluate and exercise the best options in sourcing and capital allocation. Transition from static procurement to dynamic advantage.
PRODUCE
Identify the lowest-cost production or utilization pivot. Maximize the daily spread without disrupting quality or customer commitments.
PRICE
Capture maximum market value. Move beyond static price sheets to dynamic quoting anchored to live replacement costs and derived demand.
PROTECT
Hedge risk and neutralize volatility. Translate sophisticated risk-management principles into actionable operational strategies for physical markets.
Phased Deployment
A phased approach to institutionalizing commercial intelligence.
Proof of Volatility (POV)
Give us a snapshot of your data. We map it to our global view of markets and trade, then quantify your volatility tax. We prove the value path before you commit to a full implementation.
Minimum Viable Product (MVP)
Deploy application for specific teams. Run parallel to existing systems to demonstrate ROI on live decisions.
Production
Full-scale deployment into core workflows. Sentinel as the system of reality alongside your system of record.
Insights
Research on how decision intelligence is transforming industrial markets.
Dairy Pricing & Hedging
Adapting energy industry methodologies to systematically manage risk and protect margins.
Dairy Periodic Table
Visual framework organizing 48 critical dairy market components.
Fleet Profitability
Decision Intelligence framework transforming fleets into profit drivers.
Intelligence Briefing
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Trusted Partners
Industry leaders we are proud to partner with.
Team
Veterans of Wall Street and enterprise tech building high-performance systems.
Blake Lassiter
15+ years building enterprise data platforms and AI systems across healthcare and energy.
Cole Potrocky
Founding engineer on Facebook Workplace; CTO and engineering leader at startups.
Contact
Get in touch to learn how we can help transform your operations.